Pegah Taheri
Hello! It's Pegah :)
(/peh-GAH/) — from the Persian word پگاه
Product Designer, formerly a Client Expert and Visual Merchandiser @Cartier and @Louis Vuitton.
My client-facing experience strengthened my empathy, problem-solving, and communication skills,
which I now apply to design products that are thoughtful, inclusive, and intuitive.
Selected Work
Waypoint AI
AI Escalation Management Platform
Collaborated with the Founder and engineering team to design a concept for a tool that scans customer-reported bugs for completeness and uniqueness, suggests quick non-technical fixes, and streamlines the resolution process.
Collaborated with the head of Marketing to create the company logo, a full website redesign, and developed the brand identity.
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Business Impact:
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As of June 2025, Waypoint AI has raised $3.1M
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Reduce engineering involvement by 40%
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Cut average resolution time by 30%
LynaCam
Menstrual. Lifestyle. Nutrition
LynaCam is an AI-powered camera designed for women’s health, combining privacy-first technology with empathetic design. I collaborated with the Founder and cross-functional teams to shape both the product experience and the brand identity.
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Business Impact:​
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Provided a cohesive design foundation to support the upcoming MVP launch
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Positioned LynaCam as a trusted, privacy-first femtech brand for Gen Z and Gen Alpha
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Reduced cross-functional asset turnaround time by 50%
YEGO
Increasing Retention and Improving Safety
Collaborated with the product and engineering teams to streamline the UX for reporting safety, ride performance, and billing issues. Focused on reducing cognitive load by mapping user pain points, introducing clear visual hierarchy, and limiting interaction steps.
Business Impact:
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85% of users successfully submitted issues within the first weeks of launch
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70% felt their concerns were clearly acknowledged.
Simplifying Regulatory Licensing
Collaborated with the Founder to design an AI-powered licensing portal for Web3/Fintech companies entering the EU market. Led the redesign of the company’s brand identity and digital presence.
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The solution aimed to: ​​
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Cut licensing submission time by 70% using AI
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Increased brand recognition by 40% by launching a cohesive
identity across the logo, website, and investor materials.​
RegSurety
A platform designed to minimize food waste.
Designed an end to end experience that encourages eco-friendly choices with personalized shopping flows, impact summaries, and curated recipe bags for convenient, sustainable shopping.
The Solution aims to:
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Avoid 2.7 kg of CO2e emissions with every bag saved.
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Clients could save an estimated $150–$200 per month.
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​The business could see a 25% increase in retention.
Mobile-First Platform for Community Connection.
Crafted a responsive, mobile-first experience for "Bestie,"
A platform that connects newcomers with local events, interest groups, and businesses.
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The solution aimed to:
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Help newcomers feel at home by increasing local event participation by 25%.
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Boost local business engagement by 20% through user-driven events.
