Pegah Taheri
Who am I?
I’m Pegah (/peh-GAH/) — from the Persian word پگاه, an ancient Persian name that means "Dawn" and it's a symbolic reference to new beginnings, hope, and enlightenment.
A Product Designer with a global perspective and a strong sense of empathy and collaboration.
Growing up in Iran and living across Turkey, the US, and France, I’ve seen firsthand how culture, design, and behavior intersect.
My exposure to diverse environments, from the visual richness of architecture and everyday design to the fast-paced tech culture of Silicon Valley, shaped my ability to design with both empathy and precision.
With a background in luxury retail and a MFA in Digital Media Art, and I create digital experiences that are intuitive, inclusive, and aligned with both user needs and business goals
How I Discovered UX?
At Louis Vuitton, my hybrid role as a Visual Merchandiser and Client Expert gave me firsthand experience creating user engagement through both physical design and personalized service. I designed immersive retail and window displays for new product launches, aligning visual storytelling with business goals and customer behavior.
By observing how people navigated spaces, interacted with products, and made purchasing decisions, I developed a practical understanding of usability, accessibility, and behavioral design—insights that now inform my work in digital environments.
Empower local families
When I Pivoted Into UX?
While earning my MFA in Digital Media Art at San Jose State University, I explored disciplines like interaction design, motion graphics, 3D modeling, and visual storytelling—each deepening my understanding of how design influences behavior.
Courses in interaction design sparked my interest in how digital environments shape user decisions and experiences, ultimately guiding me toward a career in UX/UI design.
Designing Through Direct Interaction
Beyond aesthetics, my role as a Client Expert allowed me to deeply explore client needs, identify pain points, gather feedback on products and services, and tailor personalized solutions.
This direct interaction helped me develop a strong sense of empathy, active listening, and problem-solving, which now shape my UX approach.
During my time at LVMH, I became one of the top producers on the West Coast and the top performer at Bloomingdale’s Santa Clara, generating over $2M in revenue within six months.
Sketching as a Thinking Tool
From early doodles to professional design work, sketching has been a constant in my creative journey. It’s how I explore ideas, refine concepts, and communicate visually.
I also draw inspiration from observing people’s daily tasks, movements, and behaviors, watching how they interact with their environment helps me design experiences that feel intuitive and natural.
Testimonial
